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What comes to mind when people hear the word “luxury”?
Is it something merely superficial, glittering, extravagant, ornate?
Such notions have no place in Niseko.
Of course, you will experience the finest powder snow. But there are also untouched forests and open plains,
crystal-clear streams, abundant natural springs, all deeply nourishing ingredients for the soul.
Layer upon layer, these are blessings born of the land itself. Here, surrounded by snow, brilliant light,
and the purest air, one surrenders to the rhythms of nature and discovers a form of luxury that is truly essential.
“Luxury of the Earth.”
A state of pure bliss that can only be experienced in Niseko.
At its heart lies a deep reverence for nature, and an aesthetic sensibility long cherished in this country.
Niseko is a sacred land, filled with extraordinary generosity and natural abundance.
Our vision is to shape it into a world-class, all-season resort.
What we can do is simple. We will carry forward the enduring value of this place into the future.
Luxury of the Earth,
NISEKO.
Preserving its life-giving blessings for the next hundred years.
Our Vision
To be the world’s only year-round shizen resort.
That is Niseko Tokyu Resort’s vision and the reason this place exists.
What makes
Niseko different
Niseko's nature is rooted in a Japanese understanding of the world that no other resort has found. That is what makes it irreplaceable.
Brand
Experience
Niseko Tokyu Resort does not offer a resort experience. It offers the conditions under which visitors resonate with their own ikigai and leave having encountered a new way of living.
Our Role
A hundred years from now, Niseko should still be a place where people and nature live in resonance.
Everything we build today is a choice made on behalf of the people who will come here then.
Past and Present
The development of the Niseko area is also a history of Niseko Tokyu Resort walking alongside the local community over many years.